Boeing identity program
Maker and role
The Boeing Company, Other contributor
Production date
1988-1990
Object detail
Accession number
15/045/001
Maker
Description
Boeing Identity Program The problem Smaller and less complex even decade or two ago, few people perceived the Boeing Company's need for a disciplined program to protect its corporate identity. . . . Biggest Worry,: the Boeing logo was at risk. Created in 1947, it had been re-drawn, re-spaced and applied in hundreds of ways. by 1987 it was clear: Boeing's identity was a muddle. The Solution In 1988 a Boeing wide identity program was initiated. The word "Company" was once again reserved exclusively for the "Boeing Company" corporate standards and guide lines were written for signs, vehicle markings and printed pieces. . . . More importantly, the identity program re-established rules for the consistent use-and the renewed dignity of the Boeing logo and its distinctive typeface. Logo color Protection of the Boeing logo is at the heart of the Corporate Identity Program. Most of the programs rules and guidelines involve the proper use of the logo.
Media/Materials
Physical description
5 volumes : 1 poster :
Credit line
The Boeing Company. 1988-1990. Boeing identity program, 15/045/001. Walsh Memorial Library, The Museum of Transport and Technology (MOTAT).
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