Museum strategy and marketing : designing missions, building audiences, generating revenue and resources

Object detail

Accession number

05-1118

Maker

Neil Kotler
Philip Kotler

Description

Includes bibliographical references and index. Link to resources. http://www.locgov/catdir/bios/wiley035/98008964.html Publisher description. http://www.loc.gov/catdir/description/wiley035/98008964.html Table of Contents. http://www.loc.gov/catdir/toc/onix07/9800864.html

Media/Materials

Processed Material/Paper

Physical description

xxviii, 395 p. : illustrations ; 25 cm.

ISBN/ISSN

0787909122

Edition

1st ed.

Credit line

Neil Kotler et al. [1998]. Museum strategy and marketing : designing missions, building audiences, generating revenue and resources, 05-1118. Walsh Memorial Library, The Museum of Transport and Technology (MOTAT).

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Classification

Book Communication Artefacts Documentary Artefacts Other Documents

Production place

San Francisco California United States of America North America Americas

Subject: all levels

Planning Museums Marketing Museum attendance Museum finance

Collection type

Published Titles Walsh Memorial Library

Group object

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