Board Game [Tourist Trade]

Tourist Trade Enterprises Limited, Manufacturer

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Maker and Role
Tourist Trade Enterprises Limited, Manufacturer
Production Date
'Tourist Trade: the holiday game' boardgame. Invented by New Zealand school teacher R. J. Reynolds and manufactured by Tourist Trade Enterprises in association with NAC, Mutual Rental Cars, the New Zealand Motel Federation, and Trans Tour. The object of the game is that "each player is a tourist visiting the beauty spots and wonders of New Zealand".
The game comes in a rectangular cardboard box which has an image of a map of New Zealand with various locations marked and is bordered by a kowhaiwhai pattern and a Hei Tiki in the top left corner and a Pou Whakairo in the bottom right corner. The game components include: 1 game board, 2 dice, a player token and set of motels in six colours (Red, Yellow, Green, Blue, Purple, White), a supply of play money ($10, $20, $50, $100), 25 'Itinerary' cards, 12 'Fly North' cards, 9 'Fly South' cards, 10 'Rental Car' cards, and 10 'Trans Tour' cards.
Processed Material/Paper/Cardboard
Processed Material/Paper
Processed Material/Synthetic/Plastic
Signature/Marks and Type
INVENTED BY A N.Z. SCHOOLTEACHER / Skilful / Exciting / Educational / NEW / Tourist Trade / THE HOLIDAY GAME / FOR 2 to 6 PLAYERS / 10 YEARS to ADULT / Each player is / a Tourist / trying to score / the most fun. Printed
FLY NAC Printed
More people by far-hire / MUTUAL / RENTAL CARS Printed
Tourist Trade / Reg. Trade Mark / THE HOLIDAY GAME / [...] / INVENTED IN 1969 BY R. J. REYNOLDS / QUESTIONS on TOURIST TRADE will be answered gladly by the inventor. / Address all enquiries to the manufacturer / Manufactured by TOURIST TRADE ENTERPRISES, P.O. Box 1256, Whangarei / New Zealand Printed
Accession No
Credit Line
Tourist Trade Enterprises Limited. 1969. Board Game [Tourist Trade], 2019.101.1. The Museum of Transport and Technology (MOTAT).

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