Sleep Mask [Allbirds]

Air New Zealand Limited, Commissioned by;  Allbirds, Inc., Manufacturer; 

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Maker and Role
Air New Zealand Limited, Commissioned by
Allbirds, Inc., Manufacturer
Production Date
Grey coloured wool sleep mask with a black border. Mask has a bird's ‘beak’ in the centre, with two closed eyes. The mask has a wide grey elastic with a teal coloured tag on the left side with the Allbirds logo. It is mounted on a piece of cardboard with a printed cloud pattern on one side and information on the back. It reads, “Turns Out, Sheep Can Fly / Well, their wool can, at least. Your eye mask is made from ZQ Certified / New Zealand Merino wool. […]”. The mask is housed inside a cream calico bag with a grey drawstring. The drawstring is a shoelace, referencing Allbirds’ focus on footwear manufacture. Printed in black on the front of the bag is "allbirds / FOR AIR NEW ZEALAND" and on the back is a cartoon plane with "Z Z Z Z Z" in the shape of smoke clouds. Above this it reads "MAKE COMFORT YOUR CO-PILOT". This mask was designed by Allbirds in partnership with Air New Zealand and was released for Business Class only on select routes in September 2018.
Other Name
The Bird Mask
Processed Material/Textile/Wool/Sheep Wool/Merino Wool
Processed Material/Paper/Cardboard
Processed Material/Textile/Calico
Signature/Marks and Type
allbirds / FOR AIR NEW ZEALAND Printed
Turns Out, Sheep Can Fly / Well, their wool can, at least. Your eye mask is made from ZQ Certified / New Zealand Merino wool. It’s the same superfine, super sustainable / material we use in our Wool Runner, the world’s most comfortable shoe. / Here’s hoping it leads to the world’s most comfortable nap. / Sleep well, / allbirds / Care Instructions: Hand wash with cool water, air dry. Printed
Accession No
Credit Line
Air New Zealand Limited et al. 2018. Sleep Mask [Allbirds], 2018.55. The Museum of Transport and Technology (MOTAT).

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